The map pack is a separate contest

Search for a dentist, a car service or a coaching centre on a phone in Hyderabad and the first thing you see is a small map with three businesses under it. Most people pick one of those three. The ordinary blue links start below, and on a phone that is often below the fold entirely.

Those three slots are not won the same way as ordinary rankings. Distance from the person searching matters, and no amount of work changes where your premises are. What you can change is everything else: whether your Google Business Profile is complete and correctly categorised, whether your details agree across the directories Google cross-checks, whether reviews arrive steadily and get answered, and whether the page you send people to answers the question they arrived with.

This is why local SEO usually shows results faster than the rest of SEO. A good part of the work is correcting things that are simply wrong, and corrections get picked up in weeks rather than months.