What you are actually buying

An SEO package is a number of hours a month spent on your site, dressed up in different ways by different agencies. The reason the same city produces quotes of Rs 6,000 and Rs 60,000 for what sounds like the same service is that the hours differ by a factor of ten, and so does who spends them.

Our three plans differ by how much work runs each month and how large a site that work has to cover. All three include the technical side, because a site that cannot be crawled properly will not benefit from anything else we do. What changes as you move up is the number of keywords being chased, how much content gets written or briefed, and whether there is room for the slower off-page work.

If none of that is clear yet, start with the audit. It costs Rs 15,000, it is not a retainer, and it tells you which plan is worth paying for, including when the answer is none of them yet.